Techsoma
Techsoma is the ultimate source for insights on Africa, Canada, and the Middle East’s thriving tech ecosystem. As a hub for entrepreneurs, investors, and industry leaders, Techsoma delivers in-depth analysis, market trends, and the latest innovations shaping the future of technology in these regions.
To better serve its audience, Techsoma needed a website that not only reflected its authority in tech journalism but also provided a seamless, modern, and user-centric experience. The goal was to create an engaging platform where visitors could easily access insightful articles, reports, and industry updates while maintaining a sleek and professional aesthetic.
This redesign focused on creating a dynamic and intuitive digital space that enhances readability, encourages exploration, and positions Techsoma as the go-to resource for all things tech in emerging and established markets.
Crafting a Seamless Digital Experience
Techsoma needed a refreshed platform that not only reflected its authority in tech journalism but also provided an intuitive user experience. The redesign focused on improving content structure, enhancing visual appeal, and optimizing performance to ensure seamless navigation across devices.
I streamlined the layout for clarity, ensuring that key stories and insights were easily accessible. The use of dynamic visuals, an optimized grid system, and strategic whitespace created a balanced and engaging reading experience.
Designing for Impact and Readability
A key challenge was ensuring Techsoma’s vast amount of tech content remained structured and digestible. I implemented a refined typography system that elevated readability, pairing bold headlines with a clean, modern font family.
Overall the project proved to be an interesting challenge to push the boundaries of scalable and clean web design and was able to be adopted into the many different expansions the client has had since.
